MUSIC
Playing the best music is, without doubt, the proper sequence to follow when programming the contemporary formatted radio station. The actual scheduling of music, making sure that placements are on target, and Quarter Hour Maintenance must be standard operating procedures. Stations perform best when slotting a top 10 song—the most favorite music—at approximately :00, :15, :30, and :45. Research supports the scheme of Powering On the Quarters.
Approximately, seventy percent of all radio broadcasting consists of music as the main ingredient that is used to attract listeners. Music is the basic program element for most radio stations, and the presentation must be bright and tight, no matter the format. Even though time-consuming, flawless rotations and balance are key in satisfying the audience who has many other optional forms of entertainment.
We Focus/Develop (and refine as needed) the Music Database, Rotations Grid, and Scheduling Scheme.