MUSIC, MORNINGS and MARKETING
As a backdrop, we adhere to industry-wide Best Practices for Music, Mornings, and Marketing (The 3Ms), factoring in your market’s unique qualities and characteristics.
The text books indicate that, no successful radio station has championed The Ratings, without first programming the right Music.
All highly successful radio stations have engaging and compelling Morning Show talent (s).
Contests, AKA: (Marketing) are needed and absolutely necessary. Author Michael Keith says, “Stations run contests to draw new listeners and retain existing ones.”
Again, let’s be clear:
- Music
- Mornings
- Marketing
MUSIC, MORNINGS and MARKETING